No make-up nomination selfies: Men wear make-up as part of viral cancer awareness campaign

Thousands of women baring all have taken social media by storm - and now men are joining the party too.
A host of brave women have been posting au natural selfies as part of a viral online campaign to raise awareness of cancer.
Following in the footsteps of the infamous 'neknomination' craze, willing participants take a picture of themselves make-up free before nominating a friend to do the same.
Not content to stand by and let their better halves have all the fun, made-up men have now joined in too.
Many have responded to the craze by posting their own photos online of them complete with full-make up, with often hilarious results.
Spreading like wildfire the original phenomenon caught the attention of Cancer Research UK who have now added their support.
They have also encouraged those taking part to text the word BEAT to 70099 to donate £3 to the cause.
Several celebrities are joining in too with Amy Willerton, Kym Marsh and Jodie Marsh all posting pics online over the last 48 hours.

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