African Jollof Rice Challenge is an intercontinental lifestyle, taste tour and cooking contest that seeks to discover the country that has the best Jollof Rice in Africa in a contest where representatives of different African countries will slug it out to win the sum of $5000. It will start with an online recipe challenge that will end in a live cooking contest that will reach its climax on August 22 to commemorate the World Jollof Rice Day celebration.
OBJECTIVES OF AFRICAN JOLLOF RICE CHALLENGE
- To bring Africans together in a healthy lifestyle and entertainment contest to discover the country that has the best Jollof Rice in Africa
- For positive and healthy exploration of the beauty of African entertainment that makes us one big continent.
- To consolidate Jollof Rice as the unifying factor that brings Africans together to share great moments.
- To engage and explore the positive energy of African youths
- To promote tourism and cultural exchange
- To boost peace and unity in Africa
- To foster overall economic growth of the continent
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